The Annual 2025

Exhibition Logo & Branding

I was the Lead Designer for UNSW School of Art & Design’s The Annual 2025 Exhibition event, Australia’s largest showcase of graduate art and design. I designed and created both print and digital graphics for the event, from large-scale window vinyls to handheld brochures.

This work was inspired by the colourful interplay of layered film/photography gels.

I led a team to bring my vision to life. The use of practical materials, rather than computer-generated shapes, breathed life into the final work. Each gel was imperfect, weathered around the edges or scratched across the middle – and that was exactly what I was looking for. I wanted to emphasise and celebrate the human touch in this exhibition. Each film gel shines on its own, but when combined with another creates a new colour entirely. This imagery felt intertwined with the concept of UNSW Art & Design, students shining on their own, but creating beautiful new things when collaborating with one another.

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Alphabet Braille Board